Berryman Products to Sponsor Stevens-Miller Racing in TA2 for 2019

October 29, 2018

Berryman Products to Sponsor Stevens-Miller Racing in TA2 for 2019


Berryman Products is pleased to announce the official sponsorship of Stevens-Miller Racing (SMR) in the ultra-competitive Trans Am TA2 category. The agreement is for the primary branding of one car as well as one of the team SMR transporters for the 2019 season.

Berryman Products Marketing Director Beau Blankenship said, “We are very excited about our partnership with SMR. This year we did a product sponsorship program in conjunction with our San Francisco Bay Area distributor USA Automotive Supply to promote our 100th anniversary and it was very successful. Later, we purchased the title rights for a car, then title rights to “The Berryman Trans Am at the Brickyard” and the combined results were beyond our expectations. What started as a pallet of product led to a car sponsorship for one race-one race led to several races-and that led to the title sponsorship of the Indianapolis Motor Speedway event. Progressing to a full year commitment with Stevens-Miller Racing is the natural next step and we could not be more excited.

“Team SMR is a great partner and SMR has gone out of their way to provide us representation at every event. Detroit, Mid-Ohio, Road America, and Watkins Glenn were all huge events for us. Our association with the team and its drivers for our 100th anniversary is a perfect match. The poster signings were amazing — we distributed more than 20,000 posters to race fans so far this season. SMR puts fans in cars and the drivers go out of their way to engage spectators. Trans Am’s open paddock is perfect for fan interaction putting us face to face with our customers.”

Joe Stevens, owner of Stevens-Miller Racing, said, “Working with Berryman this past year has been great. For us to play a role in their 100th anniversary was huge. The cars look great on the track and are instantly recognizable. From our paddock display Beau and our team distributed thousands of team posters and Chemtooler koozies-things the fans really love. The fans love the Chemtooler and Spectators remember “Ed Big Daddy Roth” and it’s great to see one of his Chemtooler characters live on with Berryman. The Chemtooler will be a key part of our 2019 program and branding, including a nearly 20-foot tall Chemtooler on the side of our transporter.”

“The Trans Am paddock is a great place to do business,” Blankenship said. “Joe and his team, including his Marketing Manager Steve Sharp, go above and beyond not just for their drivers but for their sponsors and industry supporters as well. With the expanded branding, hospitality area, and paddock display, we will take our program to a new level. The transporter alone will provide a huge presence on roads across America as our team travels from race to race.”

Berryman Products, based in Arlington, Texas, is a family-owned manufacturer of a variety of automotive products including fuel and oil treatments, cleaners, and solvents. Berryman Products are 100% formulated, tested, manufactured, and packaged in the USA. Berryman Products is celebrating their 100th anniversary in 2018. 

Stevens-Miller Racing (SMR), Columbus City, Ind., is a Trans Am TA2 racing team.  SMR runs a team of four cars and is the only team to run a Camaro, Mustang, and Challenger in the field. Additional marketing opportunities are available, Please contact Steve Sharp 

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