Trans Am announces additional partnerships in wake of Road Atlanta weekend
May 12, 2015
MIAMI, Fla. (May 12, 2015) – The Trans Am Race Company has announced the addition of several key partnerships and contingency programs to their ever-expanding sponsorship platform for the 2015 Trans Am Championship. The platform now includes Penske Racing Shocks, Ford Racing and Mike Cope Racing Enterprises.
These diverse additions are focused on contingency programs for Trans Am competitors, and the Trans Am Series continues to work on expanding value for its growing competitor base. In total, 73 cars participated in Round 3 of the 2015 Trans Am Championship, the Foametix Muscle Car Challenge and the Foametix Trans Am 100 at Road Atlanta.
“We’re making a concentrated effort towards contingency programs right now,” said Ron Richards, Director of Marketing Partnership and Development for the Trans Am Series. “The Trans Am Series has seen astronomic growth over the course of the past few years; we’re working to make sure we support that driver base with a contingency platform of the highest caliber—the additions of Penske Racing Shocks, Ford Racing and Mike Cope Racing Enterprises are key to that platform, and I believe I speak for all of Trans Am when I express our gratitude for their commitment to our Series.”
Penske Racing Shocks will offer contingency incentives to the top three finishers overall in each Trans Am race, while Ford Racing offers a contingency program to competitors in the American Muscle Group of the TA3 Class.
Mike Cope Racing Enterprises has announced the Mike Cope Hard Charger award for the TA2 class, awarding a Mike Cope built TA2 chassis to the TA2 competitor who moves up the most positions, from start to finish, over the course of the 2015 Trans Am Championship within the TA2 class. As with the Penske and Ford Racing programs, the Mike Cope Hard Charger award is reliant upon drivers featuring the respective decal of each contingency partner on their car.
Trans Am’s burgeoning growth is further reflected in its dramatically larger television presence on CBS Sports Network. Building from a 2014 base of two one-hour programs, followers of the series will be able to watch more than 10 hours of programming this season. The series stops May 22-23 at Connecticut’s Lime Rock Park for the Next Dimension 100. The TA/TA3 and TA2 classes will each be showcased in separate one-hour shows on CBS Sports Network.
About:
Ford Performance:
Ford Performance, based in Dearborn, Mich., is responsible for Ford Motor Company’s global operational involvement in the world’s major forms of motorsport, including (in the U.S.) stock car racing (featuring NASCAR Sprint Cup, XFINITY Series), sports car racing (including Trans-Am, IMSA, Pirelli World Challenge), drag racing (sportsman classes), and action sports (Formula DRIFT and Global RallyCross). The Ford Performance team also oversees the development and marketing of Ford performance vehicles and performance parts - with products ranging from performance packs, crate engines, and components to fully-engineered turn-key race cars. Ford Performance also manages all grassroots contingency awards programs, all outreach with Ford performance enthusiast clubs, and the experiential owners’ programs and the driving school at the Ford Performance School at Miller Motorsports Park.
Penske Racing Shocks:
Started in 1988, Penske Shocks has industry leading modern day World Championships. We are majority supplier in F1, NASCAR, Indy Car, NHRA Pro Stock, and IMSA Proto Type series to name a few.
Unmatched customer support combined with the best products and innovation allows Penske Racing Shocks to enjoy a loyal customer base in all levels of professional motorsport and beyond.
All Penske Racing Shocks are hand-built, tailored to your driver feel or car set-up, and dyno tested, insuring the highest attention is paid to detail, consistency, and performance. Go to www.penskeshocks.com for more information.
Mike Cope Racing Enterprises:
Perhaps no other team has worked so diligently to achieve success over the course of 30 years as MCRE. Over the years, they have successfully launched corporate sponsorships in national series, developed short track and SCCA Road race champions and mentored young upcoming drivers. Lead by Mike Cope, he brings the same enthusiasm, dedication and knowledge to his race team that made him victorious in his own racing career.
MCRE offers a variety of services for drivers interested in the Trans Am Series’ TA2 program, including custom builds, arrive and drive programs, maintenance programs, consulting, driver mentoring, set-up and shock dyno. Learn more at www.mikecoperacecars.com.
The Trans Am Series:
The Trans Am Series, America’s Road Racing Series, began igniting the passion of motorsports fans across the world in 1966 and has been home to some of the greatest names in road racing. Today, Trans Am continues to honor its legacy, while challenging the status quo in racing, through meaningful racing platforms and a driver-oriented focus. The Trans Am Series is operated by The Trans Am Race Company, LLC (TARC), through a five-year agreement in which TARC oversees the management and marketing of the Trans Am Series. SCCA Pro Racing sanctions Trans Am events and provides operations services to the Series.
Defending Champions include: Doug Peterson (TA), Cameron Lawrence (TA2), Ernie Francis, Jr., (TA3 American Muscle) and Jason Berkeley (TA3 International).
For more on the Trans Am Series visit www.gotransam.com, “like” Trans Am on Facebook at www.facebook.com/gotransam, or follow Trans Am on Twitter at @gotransam.
