March 25, 2021


POUGHKEEPSIE, NY (March 25, 2021) — Over the past three Trans Am by Pirelli seasons Chris Dyson has won twice at Michelin Raceway Road Atlanta, including 2020’s season finale. Now, coming off a win in the 2021 season opener at Sebring last month, Dyson aims to make this weekend’s Road Atlanta round his third consecutive Trans Am victory. There are no sure things in racing, but given Dyson’s strong record at the challenging Georgia circuit, it would be unwise to bet against the driver of the #20 Plaid Ford Mustang.

“We ended last season on a high note and the good work the team did over the winter allowed us to hit the ground running this year,” Dyson said. “It was great to start the 2021 season with a win – going from last to first without the help of a full-course caution is something I’ll remember forever. But we have a long season ahead of us and the competition in this series is formidable, so I’m not taking anything for granted.

“Road Atlanta is one of my favorite tracks, and over the 20 years of my professional racing career I’ve always run strongly there. The Trans Am this weekend will be my 17th race at Road Atlanta. In addition to the Trans Am wins last year and in 2018, in my 13 races in prototypes I won the ALMS class in 2012 and finished on the podium seven times. I’ve run more laps around Road Atlanta than I could possibly remember, and every lap is exciting.”

Dyson noted that Plaid is headquartered in the Atlanta metropolitan area and that the company will be hosting hospitality events and guests at the track over the weekend.

First 2021 Trans Am Start For Masaood

Dyson’s teammate Humaid Masaood, who is based overseas, missed the Sebring round because of the Covid-19 travel restrictions. But Masaood and his #21 Amamos La Vida Tequila Ford Mustang expect to be competitive this weekend. “It’s been 10 years since I raced at Road Atlanta in the Petit Le Mans,” Masaood said. “But I remember the circuit well, and I’ve had two opportunities to test my Mustang there the past two seasons. Everything went well at the tests, so I’m optimistic about the weekend.”


As at Sebring, this weekend Dyson’s #20 Plaid Ford Mustang will be carrying the ALTWELL CBD in-car camera for all streaming video of qualifying and the race. Dyson noted that at Sebring “I wasn’t thinking about it once the green flag dropped, but all the fans who tuned in to the livestream and rode along with me via our in-car camera had a really exciting perspective on the race, particularly the last couple of laps.  We will put on another good show this weekend.”

In conjunction with the Road Atlanta Trans Am event ALTWELL CBD is offering a 25% discount on first orders with the promo code “ALTWELLRACE”.

Qualifying for this weekend’s race take place Saturday, March 27. (4:55-5:10 ET)

The 40-lap (100-mile) race takes the green flag at Noon (ET), Sunday, March 28.

The livestream can be viewed on the Trans Am by Pirelli Racing app (Android & Apple) which offers a full-service digital media platform, including live scoring, on-board footage, race highlights, post-race highlights, full race replays, race results and series, team and driver news.


Headquartered in Atlanta, Plaid Enterprises, Inc. is one of the world's largest, most diverse manufacturers of creative do-it-yourself products. Plaid’s product innovation and dedication to the ever-changing needs of consumers have made the Plaid family of products among the most recognized and desired brands worldwide.

Founded in 1976, Plaid began as a publisher of how-to craft books. The company soon expanded into manufacturing, with paint becoming the primary focus. Today, Plaid is the industry's leading small batch paint manufacturer, proudly producing paint in its facilities located outside of Atlanta, GA.

Notable brands in Plaid's portfolio include FolkArt, Apple Barrel, Delta, Bucilla, Martha Stewart Crafts, and one of the industry's best known, Mod Podge, a favorite since 1967.

Amamos La Vida Tequila

Amamos La Vida, We Love Life! Produced by one of the most awarded tequila distilleries in Mexico, this international-award-winning tequila is being introduced to the US market in 2020.

All varieties of Amamos La Vida Tequila are created using traditional methods of manufacturing, acquiring the best agaves from the region of Tequila and the highlands and lowlands of Jalisco, and then combining the baking processes of both traditional ovens covered in stone masonry and autoclaves. The Distillery’s combined experience of 72 years means La Vida’s ultra-smooth taste will impress both new and experienced tequila drinkers.

Leaving you with only one thing to say, We Love Life!!!

blog comments powered by Disqus