Trans Am Names Greenlight TV as Broadcast, Video Partner for 2018
February 13, 2018
Revamped Broadcast and Video Platform to Bring Trans Am Series Action to North American and International Audiences
MIAMI, Fla. [February 13, 2018] – The Trans Am Race Company LLC has announced a complete overhaul of the broadcast and video services of the Trans Am Series presented by Pirelli with the completion of a three-year partnership with Greenlight TV.
The new partnership was formed in the interest of increasing both the reach and frequency of Trans Am video and broadcast—both domestically on CBS Sports Network and internationally. Fans of the series can expect more highlights, recaps and Trans Am footage throughout the entirety of the season, not just on broadcast dates and events.
The new production plan will also see live streaming on www.MotorTrendOnDemand.com introduced at four Trans Am events this season: the Chevrolet Detroit Grand Prix presented by Lear, Mid-Ohio Sports Car Course, Road America and Daytona International Speedway.
“We’re thrilled to bring this new platform to the partners, competitors and fans of the Trans Am Series,” said John Clagett, President of The Trans Am Race Company. “We’ve grown leaps and bounds over the past several years and are excited to showcase our racing across an expanded base with Greenlight— together we expect to make Trans Am more accessible than at any point in recent years.”
Greenlight TV will produce the six Trans Am events slated for broadcast, as well as race recaps of roughly ten minutes each for all twelve 2018 TransAm events. In addition to the domestic broadcast on CBS Sports Network, Greenlight International will distribute event recaps and broadcasts internationally, bringing Trans Am event highlights to over 750 million homes worldwide.
“We are delighted and proud to be working with Trans Am and a part of the team that helps Trans Am take the next steps forward in its long and respected history as a leader in North American motorsports,” said Lauren Roberts, President of Greenlight TV USA. “Motorsports is at the core of Greenlight’s DNA, and we are excited to bring Greenlight’s unique story telling experience and capabilities to TransAm. We look forward with great anticipation to working with John, his team and the whole TransAm paddock starting at Sebring in a few weeks.“
In addition, the partnership will see the creation of a new Trans Am Broadcast Portal featuring clips and highlights throughout event weekends, accessible to local, national and international media as well as team and series partners. Teams and drivers will also be able to upload their own video content to the portal.
While weekend highlights will commence at the season opener at Sebring International Raceway on March 4th, CBS Sports Network broadcasts will begin at the Chevrolet Detroit Grand Prix featuring a 90-minute show, including a recap of the season so far. The Detroit weekend will also be the site of the first live stream of 2018.
The full 2018 broadcast slate is outlined below; CBS Sports Network airdates and broadcast talent announcements will be forthcoming.
Sebring - 10 minute highlights online
Road Atlanta – 10 minute highlights online
Homestead Miami – 10 minute highlights online
Chevrolet Detroit Grand Prix -90 minute CBSSN highlights show and live stream
Indianapolis Motor Speedway - 60 minute CBSSN highlights show
Pittsburgh International Raceway– 10 minute highlights online
Mid-Ohio Sports Car Course- 60 minute CBSSN highlights and live stream
Road America - 60 minute CBSSN highlights and live stream
Watkins Glen International - 60 minute CBSSN highlights show
Virginia International Raceway – 10 minute highlights online
Circuit of The Americas – 10 minute highlights online
Daytona International Speedway -90 minute CBSSN highlights show and live stream
About Greenlight USA: Greenlight TV has been a worldwide leader in the production and distribution of motorsports television content since its inception in 1995. With the establishment of a permanent presence in US in 2015, the company made a long term commitment to the North American market and has rapidly positioned itself, under Lauren Roberts’ leadership, as a creative and innovative resource for sports and entertainment production across the ever evolving broadcast landscape.
About the Trans Am Series presented by Pirelli:
The Trans Am Series presented by Pirelli began igniting the passion of motorsports fans across the world in 1966 and has been home to some of the greatest names in road racing. Today, Trans Am continues to honor its legacy, while challenging the status quo in racing, through meaningful racing platforms and a driver-oriented focus. The Trans Am Series is operated by The Trans Am Race Company, LLC (TARC), and oversees the management and marketing of the Trans Am Series, presented by Pirelli. SCCA Pro Racing sanctions Trans Am events and provides operations services to the Series.
2017 Champions include: Ernie Francis, Jr. (TA), Gar Robinson (TA2), Mark Boden (TA3) and Brian Kleeman (TA4).
For more on the Series visit www.gotransam.com, “like” Trans Am on Facebook at www.facebook.com/gotransam, or follow Trans Am on Twitter @gotransam