Scott Lagasse Jr. and Zwift Host Screen Your Machine™ Ride Against Cancer
January 22, 2018
Trans Am competitor and accomplished NASCAR and enthusiastic cyclist turns to Zwift to raise awareness about cancer prevention and screening with participants joining in from their own homes around the world.
Zwift, the global online fitness platform, is partnering with NASCAR driver Scott Lagasse, Jr. on back-to-back fundraising workout rides to encourage people to be screened for certain types of cancer at the appropriate age based on the American Cancer Society screening guidelines. Participants only need a bike, trainer, and computer to join Lagasse and seven-time NASCAR Champion Jimmie Johnson on Wednesday, January 24th as they support the American Cancer Society and Fight Colorectal Cancer.
Once riders are logged in between 7:00PM and 10:00PM EST , they can pedal for as long as they'd like, staying with the main group regardless of fitness level or ability, on the vibrant, digital roads of the Zwift world. Participants can expect commentators and real-time donation updates during the entire event.
Participation in the Screen Your Machine™ event is free, but donations to American Cancer Society and Fight CRC, can be made via SYMCharityride.org. Zwifters participating in at least one of the workout rides will earn one entry to win airfare and accommodations for a ride in the fourth annual, invite-only Champions Ride for Bicycle Safety in Daytona Beach, Florida. This ride hosts 50 elite athletes including some of NASCAR's top drivers, crew chiefs, as well as pro cyclists and triathletes. Further, Zwifters will earn an additional entry for each $25 (example: $100 donation = 4 entires), donated in their name to the American Cancer Society and Fight CRC.
Lagasse started the Screen Your Machine initiative because he got tested when he felt, something "not quite right" with his body while training for a triathlon. Screen Your Machine™ became his personal and passionate quest to encourage people to have the recommended screening for certain types of cancer.
"For me, it's simple: when people get their recommended screening tests, lives can be saved and, depending on your age, it might be time to talk to your doctor about how to Screen Your Machine™ whether you feel anything new or not," says Lagasse. "Zwift is a great platform to get that message out globally while doing something to make us fitter and healthier together."
"Our mission is to get more people, more active, more often. Cancer screenings and healthy initiatives like Scotty's fit with Zwift hand-in-glove," says Eric Min, CEO of Zwift. "It's great too, to work outside of cycling and engage with the motorsport community. Zwift is for everyone and so is a good, thoughtful approach to how we take care of ourselves."
More information on the Screen Your Machine™ event can be found at Screen Your Machine Ride Against cancer.
Zwift is the fitness company born from gaming. We're dedicated fitness enthusiasts that also happen to be experienced software and video game developers. Combining that passion and deep understanding of the fitness world, Zwift is the first company to use massive multiplayer gaming technology to bring the outdoor experience indoors. Athletes from around the globe can train and compete with each other in rich, 3D-generated worlds simply by connecting their existing devices & hardware (e.g. cycle trainers, power meters, treadmills heart rate monitors, etc.) wirelessly via open industry standard ANT+ and BLE. From friendly competition, to racing & structured training programs, Zwift is building a community of like-minded athletes united in the pursuit of a better social fitness experience.
About Scott Lagasse Jr.:
SCREEN YOUR MACHINE™ is Scott Lagasse Jr.'s personal and passionate quest to encourage people to be screened for certain types of cancer. Scott is alive and healthy today as a colon cancer survivor because he got tested. Scott is an outspoken proponent of cancer screening and official ambassador for The American Cancer Society (cancer.org/screen) and Fight Colorectal Cancer (FightCRC.org). In addition to launching SCREEN YOUR MACHINE™, Scott recently spoke during a TEDx conference on his personal experience and currently is the focus of a National PSA for Fight CRC. Scotty is utilizing his motorsports platform, which includes NASCAR, the Trans Am Sport Car Series and Dirt Car racing, to reach every motorsports fan (represents 33% of all adults in this country) with his plea to ScreenYourMachine.org!
NO PURCHASE NECESSARY. Starts 1/18; ends 1/24. Open to 50 U.S. & D.C. 18+. Void where prohibited. Sponsor: Zwift, Inc. For Rules, https://zwift.com/events/series/screen-your-machine-ride-against-cancer.